Stop Calling Everything an 'AI Feature'

2026-02-11 · 7 min read · Janaina Maia

I was reviewing a product roadmap recently where everything had the word "AI" in it. AI-powered search. AI recommendations. AI chatbot. AI analytics. AI-driven notifications. The roadmap looked like someone had played buzzword bingo and won every round.Here's my problem: these are fundamentally diff...

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